Virtual Handshake - Digitalization as a success factor

14 September 2022 14:00-15:30 CESTDigital event

Integration of the digital approach has become an important key to sustainable development and competitive advantage. One of the success factors is packaging equipment and machinery as with their help, the industry can innovate and make sustainable packaging solutions possible. Digitalization is the central issue at all levels of implementation here, since it is with help of digitalization that requirements of modern packaging technology can be implemented.

Join hands together with Packbridge and Packaging Valley Germany to get insights into how consistent use of digitalization can help companies in the packaging industry to maintain and even expand their competitive edge.

The influence of digitalization on the implementation of sustainability requirements
Digital platforms as a success factor in the market (sales platform, new business models).
Who owns the data? Digitalization and data law in harmony.
Blessing and curse of technological innovations. Who sets the limits and where?

Upon registration, you should receive a confirmation letter via e-mail. The link to connect will be sent to you one day before the event.

Speakers

Marc-Alexander Winter
CEO & Founder @ SERVITIZE

In Search of a Digital Dividend

15m

What the presentation will give you:

A large number of companies in the packaging industry have made substantial digital investments in recent years, aiming at the smartification of machines through sensorization and connectivity.
However, in many cases the returns from these investments have neither met financial expectations yet nor contributed to improved customer alignment
We believe that it needs the bundling of smart products, software, and services into solutions to create a road to digital success
The outcome of this journey are new business models like Equipment-as-a-Service with the opportunity to create a new recurring revenue stream and increase customer loyalty

Marc-Alexander Winter

Coming from a strategy consulting and software background Marc blends analytical rigor with contemporary innovation concepts to help manufacturing companies in the packaging industry to design, develop, and implement service-based growth strategies.

He discovered his passion for servitization during his 18 year stint at SAP SE where he served as Managing Principal in EMEA and Vice President of the service business in Asia-Pacific Japan.

Marc holds a degree in economics and is an alumnus of the FU Berlin and the Hasso-Plattner-Institute.

Disruptive trends shaping a new tomorrow in the Swedish packaging industry

15m

Get a walk through of the Swedish corrugated packaging marketing before and after Covid-19 and the Russian invasion of Ukraine, and how this has formed a new scene for all of us. And how will a set of (more positive) disruptive trends shape the new tomorrow.

Mariette Lindsjö

Mariette has long experience in consumer retail, particularly FMCG and strong consumer brands. Mariette´s journey started in Unilever and she is since then obsessed with consumers, brand building, and how to set a vision that is delivered upon by razor-sharp actions. Without actions, no results. Over the years Mariette has worked in many B2C and B2B companies, more and more moving into Product Management, R&D, and Sales. “It all comes together, in order to build strong relations with your consumer and customer, you need to exceed expectations and always have quality and service top of mind”. She is since 3,5 years back in Smurfit Kappa and claims to have all the fun parts in one and the same position.

Engineering in the Era of Digital Transformation

15m

The DNA of engineering has historically been driven by mechanics. The software was considered an appendage. In the age of digitalization this has to change and the new manifesto is software with machine and no longer machine with software.But the digital transformation must be implemented not only in the engineering departments, but also throughout the entire enterprise. Therefore Education 4.0 at all levels is the global key to digital transformation and invaluable for achieving a technological and cultural shift towards true digital engineering for the future.

Success factor digitalization and automation in a traditional machines environment - Digitalization along the customer needs

15m